In 2004,the height of the American presidential campaign conquered among other things by offshoring and a jobless recovery, HCL's Vineet Nayar set off a firestorm with a statement that American graduates were not employable.
As trade unions seethed and politicians fumed, two men looked at the reaction the comments had caused and wondered if there was a business opportunity.
Since offshoring was considered purely Indian phenomenon and sensing a backlash to the process in the years ahead, Debashish Sinha and Neeraj Gupta two IT industry executives in the US began gently working on an alternative that would appeal to many companies and the political establishment.
It took them five years to come up with a real plan and get patron funding. System In Motion (SIM), a Michigan-based start up, launched few months ago plans to challenge the traditional offshore outsourcing market leaders by delivering low cost services from locations such as Ann Arbor.
With the Indian outsourcing industry still being viewed by some in the US as one of the reasons for the country’s 'jobless recovery', this start up is promising to create more than 1,100 jobs over next five years in Michigan, home to Ford, General Motors and Chrysler-the Detroit’s big three.
As trade unions seethed and politicians fumed, two men looked at the reaction the comments had caused and wondered if there was a business opportunity.
Since offshoring was considered purely Indian phenomenon and sensing a backlash to the process in the years ahead, Debashish Sinha and Neeraj Gupta two IT industry executives in the US began gently working on an alternative that would appeal to many companies and the political establishment.
It took them five years to come up with a real plan and get patron funding. System In Motion (SIM), a Michigan-based start up, launched few months ago plans to challenge the traditional offshore outsourcing market leaders by delivering low cost services from locations such as Ann Arbor.
With the Indian outsourcing industry still being viewed by some in the US as one of the reasons for the country’s 'jobless recovery', this start up is promising to create more than 1,100 jobs over next five years in Michigan, home to Ford, General Motors and Chrysler-the Detroit’s big three.
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